Digital Darwinism

Explore this provocative and exhilarating approach to digital transformation and learn the ambitious strategies for succeeding in a world of disruption and change.

£14.99

About The Author

Tom Goodwin

Is the Executive Vice President and Head of Innovation at Zenith Media USA. He has been voted a top 10 voice in Marketing by LinkedIn, one of 30 people to follow on Twitter by Business Insider, and a 'must follow' by Fast Company. An industry provocateur and commentator on the future of marketing and business, he is a columnist for TechCrunch and Forbes and frequent contributor to The Guardian, GQ, Ad Age, Wired, Ad Week, Inc, MediaPost & Digiday.

Digital Darwinism takes an exhilarating look at disruptive thinking to inspire those who want to be the best at digital transformation. Change across business is accelerating, but the lifespan of companies is decreasing. Life is more unpredictable than ever and leaders are facing a growing abundance of decisions to make, data to process and technology that threatens to disrupt even the most established business models. These are the forces that could destroy your company but, with the right strategy in place, they could also help you transform it into a market leader. Digital Darwinism is a guiding hand through the turbulence of this moment, offering practical strategies as well as an ambitious call-to-action that lights a fire underneath complacency and inspires creative change.

In this book, Tom Goodwin shines a light into the future by exploring technology, society and the lessons of the past so that you can understand how to adapt, what to embrace and what to ignore. Goodwin proves how every assumption the business world has previously made about ‘digital’ is wrong in order to revolutionize your mindset: incremental change isn’t good enough, adding technology at the edges won’t work and digital isn’t a thing – it’s everything. If you want your organization to succeed in the post-digital age, you need to be enlightened by Digital Darwinism.